CROSSFIT SOUTH WHARF SUCCESS STORY44 Highly Qualified Leads in 10 Days
CROSSFIT SOUTH WHARF SUCCESS STORY
CrossFit South Wharf is a gym that was struggling to gain enough quality leads which continued to stall the growth of the business. The service they provided to clients was excellent and the coaches go above and beyond in their work but leads were still not coming in consistently, leading the gym’s owner, Sam, to call Attain.
Sam was looking for help in scaling the business as well as improving other important areas like improving lead conversion rates and running social media campaigns. He could work on these things himself but each second spent on marketing is a second taken away from what he and his team are most passionate in—helping their clients to achieve their dream fitness goals.
Our goal was simple: we needed to crank up the leads generated each month as well as lead conversion rates while keeping costs low. We achieved these goals by completely revamping CrossFit South Wharf’s marketing strategy; instead of relying on overused textbook digital marketing strategies, we introduced innovative approaches to the marketing campaigns and made sure that they revolved around the business’ strengths and how CrossFit South Wharf can solve their target audience’s pain points.
In just under a week, we restructured the key components of Sam’s marketing plan (e.g core offers and location-based advertising) as well as assigning them an Account Manager to personally assist Sam and his team throughout our working relationship.
Within 10 days of the campaign, we managed to acquire 44 leads and 7 new members for CrossFit South Wharf, a target that would’ve taken the business months to achieve prior to working with Attain. Instead of worrying about clients walking through the door, Sam is now more concerned about hiring more staff as he has tons of clients and leads consistently coming in each month.
We’ve also managed to help Sam build a great community (that is still growing today) thanks to the consistent stream of high-quality leads generated by our marketing campaigns. Now, Sam and his team can spend most of their time on giving awesome experiences to their clients and improving the business without worrying about marketing thanks to Attain’s support.
Cost Per Lead
*Based on 50 % sales conversion + 18-week contract term
Return on ad spend (ROAS)
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